The Deluxe MediaCloud service platform offers a number of advantages over traditional broadcast platforms. Here we highlight some of the key benefits that Customers can utilize today. The MediaCloud platform was launched to great acclaim at the NAB conference of 2013; since then, it has strengthened its service portfolio and continued to innovate across the broadcast services spectrum.
Deluxe undertook the development of its MediaCloud platform as a direct response to challenges that Broadcasters and Content owners have in leveraging their brand across the television market place and broadcast value chain.
The MediaCloud platform is entirely modular, with each module working seamlessly together when needed, and entirely independently when appropriate.
NAB Supply Chain Overview
Portal and PortaLive control and interfaces
BlackLabelEdge-based IP transport platform, delivering low latency, format agnostic, high QOS and secure broadcast delivery to TX and/or RX SDI, IP and ASI supporting up to 16 live broadcast streams.
BlueLabelEnterprise-based IP transport platform with full muxing capability and secure transport management up to 128 live broadcast streams.
Live Broadcast CameraBroadcast camera attached to the MediaCloud low-latency software encoder.
EncoderMediaCloud’s low-latency software encoder delivering less than 4 frames latency h.264 broadcast resolution encoding.
MonitorFlat panel display used to show the decoded live broadcast camera signal.
CloudInternet connectivity between Las Vegas Convention Centre and the MediaCloud data centre in London.
Playout EnginesBroadcast based playout servers delivering HD/SD
DownlinkOff-air signals and channels received from satellite in Germany and UAE
NOC Video WallMulti-flat panel video wall used to display all channels and streams under the control of MediaCloud operations.
For Broadcasters, Deluxe MediaCloud will demonstrate its revolutionary software-based platform that gives broadcasters an alternative to legacy owned and operated hardware-centric broadcast infrastructure. Released from the limitations of geography and free of the demands and expense of dedicated facilities, the Deluxe MediaCloud platform transforms the broadcast chain and offers a more agile, resilient and cost-effective solution.
The IP-based software platform will broaden distribution, generate new revenue streams, and take the costs out of the supply chain. Broadcasters can now more efficiently manage media assets, and play-out and deliver channels anytime, anywhere to any platform in any format.
Deluxe MediaCloud will also be demonstrating their end-to-end linear 4K workflow, using multiple connectivity paths through different ISPs, live and in real-time, streamed directly to the Deluxe booth.
Using Portal, we demonstrated the management and browsing of pre-recorded broadcast content, alongside its comprehensive metadata management functions. We used its "schedule aware" capabilities to not only display content as part of a broadcast schedule, but also create follow-on schedules with complex secondary event rules applied, securely over the Public Internet.
Using a Live Camera feed at our stand in South Upper, we used our low-latency software encoder (LLSE) to encode a broadcast-quality HD stream from the camera, transport the live stream back to our Network Operations Centre in Sweden, and decode the feed to a local monitor.
We filmed that feed via a local camera in Sweden, re-encoded it via our LLSE and transported the feed back to the LV Convention Centre, to decode once again to the monitor wall on our stand.
The entire end-to-end round trip took less than 2 seconds, 2,000ms or 50 frames.
The latency in the internet connection itself was 250ms; we added a 250ms buffer to the transmission and receive leg, giving a round trip network latency of 1,000ms. The remaining 1,000ms was down to the encoding (160ms) and decoding (340ms) processes at each site.
Using our Master Control platform PortaLive, we routed over 20 feeds into the LV Convention Centre. These feeds included “Live” broadcast streams out of our NAB Demo Channel from London, and other off-air sources that are managed through our Transport Network. PortaLive is a web-based control application for controlling, routing, and recording live broadcast feeds.